ELEVEN AUSTRALIA X L’IDÉE – An Italian Soirée
- Blog, ELEVEN AUSTRALIA
Ciao from Tuscany!
ELEVEN Australia return
for L’IDÉE Woman’s “An Italian Soirée”
in collaboration with Vogue Australia
@lidee_woman @vogueaustralia
Exclusive L’IDÉE Women SS/24 Film for Vogue Australia
Our ELEVEN Australia team headed to Tuscany giving us a modern
take on elegant and effortless “old Hollywood” inspired hairstyles!
Continuing our collaboration, we partnered with iconic Australian Fashion Label, L’IDÉE Woman,
to materialize the annual fashion film, “An Italian Soirée”. Second in the series, the film celebrates
the newly released SS/24 “Avant Collection” – a whirl of L’IDÉE’s softly hued signature pleats
and gorgeous, art-like silhouettes.
ELEVEN Australia Hair Director, Joey Scandizzo, assisted by Melvin Royce Lane, worked to create glamourous hair looks under the Tuscan sun.
Reuniting with the crew – some familiar faces, some new – we stepped foot into the historic Chianti
region of Italy. Think cascading, sun-drenched hills, balmy evenings, rustic farmland and wine-soaked
villages. Our base and shoot location, Villa Nemora, was no exception to the historic, luxurious yet
quaint feel of the region – spanning four days, we worked to bring the campaign mood board to life,
merging together fashion, beauty and art.
“I love working with L’IDÉE Woman
for both runway and on shoots.
For this campaign, I got to create looks
I love; glamourous “old Hollywood” hair,
with a fellow Australian brand in Tuscany.
It was a truly special experience.”
Says campaign Hair Director
Joey Scandizzo
In the beautiful backdrop of Tuscany Italy…
Part two of L’IDÉE’ Woman’s “An Italian Soirée” brought together creative forces
from around the globe to create fashion film grounded in charm and style.
Watch the full film of @vogueaustralia and follow @elevenaustralia
for the behind-the-scenes footage!
Slick “Wet” Look
STEP BY STEP
Step 1: To prepare hair, apply Miracle Hair Treatment section
by section. Comb the product through for even distribution.
Step 2: Section hair from the nape, then apply Smooth
& Shine Anti Frizz Serum. Continue working towards the
top of the head and the front of the hairline.
Step 3: For a high shine “wet” look, apply Slick
Hold Styling Pomade.
Step 4: To create the “flick”, use the warmth of your
hand to mold the ends of the hair into shape.
Step 5: Add a soft sheen and a flexible
hold with Dry Finish Wax Spray.
Diffused Wave
STEP BY STEP
Step 1: To prepare hair, apply Miracle Hair Treatment section
by section. Comb the product through for even distribution.
Step 2: Section hair from the nape, then apply Sea Salt Texture Spray.
Continue, working towards the top of the head.
Step 3: Blast dry the hair until bone dry.
Step 4: Section hair down the center, then use the Curling Iron
to create a soft diffused curl, pin and let it cool.
Step 5: Once hair is completely cool, use the Carbon Fiber Comb
to break up the curl and form a soft wave.
Step 6: Mold hair into place
using the Styling Brush.
Step 7: Add a soft sheen and a flexible
hold with Dry Finish Wax Spray.
Step 8: Secure into place using
Give me Hold Flexible Hairspray.
Effortless Updo
STEP BY STEP
Step 1: To prepare hair, apply Miracle Hair Treatment section
by section. Comb the product through for even distribution.
Step 2: Section hair from the nape, then apply I Want Body Texture
Spray. Continue, working towards the top of the head.
Step 3: Blast dry the hair until bone dry.
Step 4: Section hair down the center, then use the Curling Iron
to create a curl (alternating directions), pin and let it cool.
Step 5: Once hair is completely cool, use the Carbon Fiber
Comb to break up the curl and form effortless texture.
Step 6: Create lived-in texture and
volume with Dry Finish Texture Spray.
Step 7: Gather hair into a pony, then twist
into a bun and secure with pins.
Step 8: Pull pieces around the front to
create an undone finish.
Step 9: Secure into place using
Give Me Hold Flexible Hairspray.
Voluminous Brushed Out Blowout
STEP BY STEP
Step 1: To prepare hair, apply Miracle Hair Treatment section
by section. Comb the product through for even distribution.
Step 2: Apply a generous amount of I Want Body Volume Foam
from roots to ends. Comb through.
Step 3: Blast dry hair until 80% dry.
Step 4: Using the Large Round Brush, blow dry the roots up in an
upwards motion to create volume. Then gently smooth the mid-lengths and ends.
Step 5: Section hair from ear to ear. Then split the section in half down.
Then use the Curling Iron to curl the hair, pin and let it cool.
Step 6: Section hair down the center, then use the Curling Iron to create a curl, pin and let it cool.
Step 7: Continue to curl the hair in large sections.
Step 8: Once hair is completely cool, use the Carbon Fiber Comb to break up the curl.
Step 9: Mold hair into place using the Styling Brush.
Step 10: Secure with Give Me Hold Flexible Hold Hairspray.
Credits
Director & Cinematography: Cheyne Tillier-Daly
Photographer: Jacqueline Giltrow
Hair: Joey Scandizzo & Melvin Royce Lane
Social Media Producer: Lily McDonald
Makeup: Brittany Mason
Models: Lucy Markovic and Samira Philipsen
Location: Villa Nemora, Tuscany