Enter and embrace your best Curl Era
with our NEW KEEP MY CURL MOISTURE DUO

Curly hair enthusiasts rejoice! We’re excited to launch KEEP MY CURL MOISTURE SHAMPOO
& CONDITIONER – a new haircare duo that merges the best of skincare science
with curl care essentials. KEEP MY CURL delivers serious hydration, frizz control,
and curl definition, bringing you curls that look fresh, soft, and full of life.

“SKINIFICATION”

With ingredients like Hyaluronic Acid, Ceramides, and Niacinamide – staples in skincare –
this line marks a modern approach to curly hair care that’s all about nurturing from scalp
to ends. By incorporating the concept of “skinification” with ingredients traditionally found
in premium skincare, KEEP MY CURL MOISTURE SHAMPOO & CONDITIONER gives curls more
than just basic care. With every wash, these products hydrate, protect, and amplify curls.

So, what’s the secret to our newest haircare duo?

They both contain:

Hyaluronic Acid: Which helps reduce dryness and frizz. By locking in moisture, Hyaluronic Acid can help plump up dry, damaged hair, giving you fuller, more voluminous locks, keeping your hair hydrated and your scalp healthier.

Niacinamide: Promotes a healthy scalp with moisture retention in both the scalp and hair. Helps to reduce breakage and balance an oily scalp and dry ends. It also helps to promote fuller looking hair & curls with shine and bounce.

Ceramides: Plant derived ceramides that help to lock in moisturise by creating a barrier around the outermost layer of the hair and scalp. This helps to condition, strengthen and protect the hair & scalp.

Shea Butter: An intense moisturiser that helps soften and make hair look healthy. It also helps reduce frizz & enhance the shine of hair without the heaviness.

Sunflower Seed Oil: Helps create smoothness, detangle and tame unruly frizzy hair without weighing hair strands down.

The Shampoo also contains:

Aloe Leaf Juice: Which moisturises and helps promote healthier hair and scalp. It also helps provide hydration to dry and damaged hair reducing frizz and improving shine.

The Conditioner also contains:

Coconut Oil: That deeply moisturises and helps repair dry and damaged hair. It helps to controls frizz, giving a more hydrated curl. Adds shine and softness.

SIMPLE 2 STEP ROUTINE

Thanks to high performing ingredients we’ve eliminated the need for a complicated curl regime
with a simple 2 step process. One wash (or two) with the luxuriously gentle shampoo, followed
by a creamy and nourishing conditioner and you’re done!

HOW TO USE SHAMPOO:

Apply the shampoo to wet hair, lather and rinse. Wash once, or twice as required.
*Gentle sulphate free formula.

HOW TO USE CONDITIONER:

Next, apply the creamy and nourishing conditioner to your freshly washed hair, leaving it for 2-3
minutes, then rinse. The result? Soft, weightless, bouncy and defined curls!

JOEY HOW TO VIDEO:

Hear from our Co-Creative Director Joey Scandizzo, on how to use
our new KEEP MY CURL MOISTURE duo and why you’ll love it!

THE SCENT:

Designed with all curl types in mind, KEEP MY CURL MOISTURE SHAMPOO provides a luxurious,
hydrating cleanse without weighing hair down, while KEEP MY CURL MOISTURE CONDITIONER
delivers a rich infusion of moisture that keeps curls bouncy and defined.

If this is your “curl era,” you’ll love that this experience is as luxurious as it is effective, with a
fragrance profile that combines top notes of watermelon, fruits and greens with a floral heart
and base notes of violet and iris. Delicious!