ELEVEN Australia Captures Timeless Beauty:
Campaign Shoot at The ESTATE

Our lastest ELEVEN Australia Campaign set against the backdrop of the historic and timeless
location of Ripponlea Estate, is the perfect fusion of Australian heritage, old Hollywood charm and
contemporary hairstyles of today. The campaign features just two models and how to achieve
different hair looks, textures , styles and colour by using the right product.

The ESTATE location captures the timeless beauty of the late
1800’s Victorian era with elegance and charm

Set amidst magnificent gardens and nestled in the heart of Melbourne Australia, The ESTATE
location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm.

With its lush greenery, the light filled glass conservatory in the corner of the mansion takes
centre stage for the campaign, while the 1930’s remodelled ballroom, drawing and sitting rooms
overlook the pool and tennis court reflecting the owner of the times’ love for old Hollywood style.

Moving to the Master Bedroom, with its pink carpet, curtains, and blue walls, the campaign takes on
a different look and feel again that is reflective of the changes that took place at The ESTATE in the 1950’s.

“I loved doing the hair on this campaign.”

says ELEVEN Australia Co-Creative Director Joey Scandizzo.

“While the location had such nostalgia and rich history, I wanted to create contrast
by keeping the hair modern and undone but with subtle nods to the
old Hollywood glamour and 50’s charm that was reminiscent of The ESTATE.”

While all the styling range in ELEVEN Australia is lightweight and high performing,
the key products of choice on The ESTATE location shoot were DRY FINISH WAX SPRAY
and DRY FINISH TEXTURE SPRAY to ensure the hair remained lived in, textured and healthy.

When the looks called for more glamour, Joey’s products of choice were SMOOTH & SHINE ANTI-FRIZZ SERUM
and GIVE HOLD FLEXIBLE HAIRSPRAY – the perfect product on set that allows you to build up the strength and
hold of hair with each spray, but then effortlessly brush it out again to create a new look.

Cue ELEVEN Australia’s STYLING BRUSH, the ultimate everyday hairbrush and smoothing tool,
made from a combination of cruelty-free natural bristles and quality nylon.

While hair styling is often the hero on ELEVEN Australia shoots, showcasing the perfect
blonde with ELEVEN Australia Colour was The ESTATE campaign standout.

“Working on a blonde model for this campaign really allowed me to highlight how incredible
our blonde portfolio is. The results are clean, and the hair feels so shiny and healthy

As a bonus we got to use the new KEEP MY COLOUR BLONDE TONING SPRAY on set.
I love the versatility of this product, use it to tone the hair globally, or target tone a specific area

Formulated with a thermal protection and high performing ingredients, such as Argan & Marula
Oil, it’s my go-to product for blondes to keep their hair feeling hydrated and healthy!”

says ELEVEN Australia Colour Brand Ambassador
& Australian Colourist of the Year Rachel Vitullo.

While most of The ESTATE shoot features the beautiful Australian natural light, campaign
photographer and ELEVEN Australia Co-Creative Director, Andrew O’Toole ,was also able
to capture beautiful golden light that we offset by the mansion’s interior of bronze
coloured plaster ceilings and decorative cornices.

“I love playing with light, making colours richer to create a mood,
and The ESTATE allowed me to explore this in spades.”

 says Andrew.

HAIR: JOEY SCANDIZZO
PHOTOGRAPHY: ANDREW O’TOOLE
MUA: KYLIE O’TOOLE
MODEL: ANNELISE DEMMLER
MODEL: SAM COLLINS
STYLIST: IRENE TSOLAKAS
PRODUCER: ROB GATTUSO
DESIGNER: GIOVINA TARASIUK
CAMPAIGN ASSISTANT: GEORGIA BATEMAN